Marketing Tools

Successful exhibitors know that grabbing the attention of buyers takes more than just a great display.  THE NBM SHOW provides various options to accommodate budgets of every size and to increase your exposure before, during, and after the show. 

Pre-Show, At-Show and Post-Show Advertising

Brand recognition is a crucial part of increasing booth traffic and brand credibility. Taking advantage of opportunities that prominently display your company name and logo, increases your visibility to those who are at the event and improves post-show recognition. Study after study confirms that exhibitors who actively market their trade-show presence enjoy superior foot traffic and increased post-show sales.  

Choose from these marketing options:

Featured Exhibitors- More Information

76% of attendees have a set plan of attack before arriving at the show. Make sure you're on their agenda by standing out in pre-show and on-site marketing.

  • Rate: $1,200 per city
  • What it includes:
          1.  Your logo in the Show Brochure (direct mail)
          2.  Advertisement in the Show Preview of A&E, Sign & Digital Graphics, and Printwear magazine. Combined distribution: Over 70,000 potential buyers
          3.  Rotating Advertisement on city-specific pages of, including logo and booth number
          4. Your company logo featured at the top of the online exhibitor list *clicking through to a landing page on YOUR website!
  • BONUS: Floor Graphics, Banner Stand at registration, and a Call-out in Show Directory!
  • Specs: Online ad - 300px W x 100px H. JPG, PNG, PSD, EPS file / Product Preview ad - 2.25” W x 2.75” H.

Featured Show Special E-Blast

Promote special pricing or products to pre-registered buyers and prospective attendees

  • Rate: $395 per city
  • Inventory: 12 product spots
  • Specs for Image: 150 pixels wide x 150 pixels high; PNG or JPEG files
  • Requirements: Product image, headline up to 30 characters and description of show special up to 400 characters.
  • View an example of the Featured Show Special eBlast

Promote your show special as part of a high-impact, pre-show promotional campaign! These cost-effective advertisements are sent just before the event to pre-registered buyers and thousands of regional industry professionals that make up our marketing universe.  Also, be featured on the web site under the Specials bar.

Show Daily Sponsorship- More Information

Drive traffic to your booth as the exclusive show sponsor to the Show Daily Messages! Each message is sent to potential and registered attendees of THE NBM SHOW encouraging attendance.

  • Rate: $595 per city
  • Inventory: 3 spots; one exclusive to each eBlast
  • Specs: Approximately a 1 minute video presentation
  • Exclusive, daily sponsorship of Attendee Email sent on show days
  • Different, non-competing sponsor for each email
  • Emails are typically delivered in the morning for maximum exposure
  • View a previous Show Daily eBlast 
  • View a previous Daily Sponsor Video

eBillboard Online Ad

Over 95% of THE NBM SHOW buyers register online. Capture their attention!

  • Rate: $695 per city
  • Inventory: 3 slots per page, maximum of 9 rotating ads per city

**New as of 2016: requesting 2 different size ads for online eBillboards.  Since nearly one third of our audience views the website from a mobile device (i.e. smart phone or tablet) we are customizing the mobile version of the website.  Therefore, a smaller (responsive) ad is also requested.  

  • Spec Requirement: GIF, PNG, SWF (flash) or JPEG files are accepted.
    • 300 pixels wide x 250 pixels high
    • 234 pixels wide x 60 pixels high for mobile (responsive) site
  • File Size: Static (JPG or GIF): Max 50kb; Animated (SWF or GIF) Max 100kb (40kb initial download file weight) Rich Media Accepted.
  • Design/Technical Guidelines:
    • Ads should have a 1px border to contain the design.
    • Animations may loop no more than 3 times or go static after 30 seconds (15-20 fps). Recommended Animation Length: 15 seconds. No Blinking.
    • Audio should be muted by default with a press-to-play or remute button.
    • City-specific eBillboard ads are rotated through three right-hand advertising spots on popular content pages of the website including city landing pages, hotel & travel, education and FAQs. Each time a page is loaded or refreshed, scheduled advertisements for that city rotate between these positions.

E-Direct Email Promotions

Custom email solutions available pre-, during, and post-event, according to your marketing needs.

Additional Sponsorship Options

Contact your sales manager regarding additional sponsorships and onsite promotional programs available, including:

Directory Advertising

Enhance your brand by advertising in the Show Directory, and put yourself ahead of the competition.

  • Rates: 
    • Spread: $1,600
    • Full Page Standard Placement: $800
    • Full Page Prime placement: $1,000
  • Specs: Please submit artwork as a PDF or JPG with fonts embedded or converted to outlines and a resolution of 300ppi (pixels per inch). Size per page: 5.5” x 8.5” (includes full bleed; final trim size being 5.25” x 8.25”).

Enhanced Directory Listing

Spotlight your listing with your company logo and enhancements to ensure buyers take notice!

  • Rate: $200
  • Specs: Please submit logo as a PDF or JPG with fonts embedded or converted to outlines and a resolution of 300ppi (pixels per inch). Final size of logo used will be approximately ¾" wide by ¼" tall.

Bookmark Insert

  • Get noticed with a bookmark insert and introduce your company before they even open the directory.
  • Rate: $1,000
  • Specs: Please submit product photo or logo as a PDF or JPG with fonts embedded or converted to outlines and a resolution of 300ppi (pixels per inch). 2" wide x 8.5" tall, 1/8 inch bleed
  • Final size of logo used will be approximately ¾" wide by ¼" tall. Bookmarks include a 1"x1" black and white product photo or logo and your directory listing. Each bookmark is printed on a bright color paper and inserted in every directory.

Banner Stands

These high-impact billboards are placed in high-traffic areas such as the show entrance and food court areas, and are designed to drive attendees to your booth. Expand the reach of your directory ad by enlarging the graphic and using the message twice.

  • Rate: $1,000 per city
  • Specs: Please submit artwork as a PDF or JPG with fonts embedded or converted to outlines and a resolution of 100ppi (pixels per inch). 34" wide x 84" tall. Billboards are double-sided (image will be replicated on both sides).

Bag Sponsorship

Buyers need bags to carry the materials they accumulate at the show! Your pre-printed bags will be displayed prominently in registration and at the show entrance for ease of distribution to buyers.

  • Rate: $1,000 per city (stipulations may apply)
  • Specs: Please provide bags printed with your company information. Color, size and type is at your discretion. Bag must have THE NBM SHOW logo displayed. Suggestions are available upon request.
  • BONUS: Bags will be shipped and handled from show to show if multiple cities are purchased.

Lanyard Sponsorship

Lanyards are an attractive way to immediately draw attention to your company when buyers receive their badge.

  • Rate: $1,000 per city (stipulations may apply)
  • Specs: Please provide lanyards with company logo and/or product design. Lanyard must have bulldog clip to ensure proper attachment to badge holders. Lanyard must have THE NBM SHOW logo displayed.
  • BONUS: Lanyards will be shipped and handled from show to show if multiple cities are purchased.

Badge Insert Sponsorship

Badges are required for entrance into the exhibit hall, education and all associated activities. Each buyer will receive a badge, badge holder and pre-inserted ad displaying your message

  • Rate: $1,200 per city
  • Specs: Single- or Double-sided inserts should be 4 1/2” wide x 4 5/8” tall
    • Side 1: Artwork shown is 1” at top of card
    • Side 2: Artwork can cover the entire side
  • BONUS: Badge Inserts will be shipped and handled from show to show if multiple cities are purchased.

Lobby Sponsorship

Opportunity to showcase a product and/or service outside the exhibit hall in the convention center lobby area. Very Limited space available – each area approximately 2’x8’.

  • Rate: $1,500

Aisle Sign Banner

The most affordable and effective way to ensure you have an aerial presence. Banner(s) are hung below the aisle number(s) of your choice. Printing and hanging of each banner is included.

  • Rate: $500 per aisle/ per city
  • Specs: 3' L x 4' W, to include company logo, name, booth #, as well as a tag line of your choice
  • BONUS: Banners will be shipped and handled from show to show if multiple cities are purchased. 

Charging Station Sponsorship

Get your company logo and booth # in front of attendees who need to charge their devices! Charging stations can be placed in areas like: Food Court, Registration, Exhibit Hall entrance – (based on availability).

  • Rate: $1,000 per city

Magazine Advertising

Integrate your marketing efforts!  Consistent exposure with your target market will give buyers confidence in your brand and reassurance when it's time to buy. Magazine advertising can be a great option when talking to your potential buyers.

Special Invitations

Invite your current and prospective customers to the show!   Professionally designed invitations are available for you to send to your customers and prospects to invite them to the event and offer free admission to the exhibit hall if they choose to register on site. The special invite also includes all training by exhibitor classes, and complimentary admission to the networking receptions. 

Logo Kit

Promote your show participation, let your customers know you are active in your professional community!  Download these professionally designed logos for use on promotional pieces, magazine advertisements and on your website to let your clients know when and where they can meet with you in person.

Social Media Guide

Social Media is a great way to get in touch with attendees at our show. 

Make sure you are using the appropriate Show Hashtag to gain more presence at the show! We will be informing exhibitors about the offical 2018 show hashtags soon. We will be monitoring our social channels for these hashtags to like, share, and retweet your posts!

Facebook events will be set up for all 2018 shows. We recommend that you link to these when promoting your attendance at the show on Facebook. These events will always have the latest, up-to-date info and are easy to add to your page. See our How to add THE NBM SHOW Facebook Events to Your Page Guide for details.

Check out our pages - like and follow us, then send us a message with your account names so we can do the same!

Do you have an announcement, product release, show special or contest for your booth at the show? Email us with the details and a photo!